Tour de France - EFGH Singapore Criterium 2025
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We step onto the world stage as Title Sponsor of Singapore's biggest cycling showcase.
On 1–2 November 2025, Marina Bay will light up as the world's top cyclists race against Singapore's iconic skyline, with millions tuning in worldwide. For us, this is more than just a race. As a Singapore-born Finternet company, we are proud to put our name to an event that celebrates speed, spirit and community, showing that finance, like sport, is at its best when it is open and inclusive.
THE EFGH ERA
CHAPTER I
Why We Ride Beyond Finance
We are less than two years old, yet we have chosen to step boldly onto the global stage. Sponsoring the Tour de France EFGH Singapore Criterium is not just about putting our name out there. It is about declaring intent, earning trust in the open and showing how finance can truly serve people.
Cycling demands teamwork, resilience and grit. We believe finance should work the same way, as a system where progress is shared and no one is left behind.
PHOTO: Tour de France Singapore Criterium
Branding is Easy.
Building trust is hard.
And trust is built in the open.
– Dennis Ng, Executive Chairman, EFGH
PHOTO: Dennis Ng, Executive Chairman, EFGH giving his speech in Tour de France EFGH Singapore Criterium Press Conference
CHAPTER II
Why the Tour de France Matters to Us
The Tour de France EFGH Singapore Criterium reflects values that are close to our heart. Just as cyclists rely on teammates, coaches and support crews, finance too must thrive as an ecosystem.
No rider wins alone. And no community should be left without the support it needs to move forward. That is the belief we carry into everything we do.
PHOTO: Tour de France Singapore Criterium
EFGH VALUES
Teamwork
We believe finance, like cycling, only succeeds when systems work together.
Resilience
We’re building long-term infrastructure, not short-term apps.
Openness
Finance should be accessible to all, just like this race is free for everyone to watch.
CHAPTER III
PARTNER CONFIDENCE
This journey is not ours alone. Together with the Singapore Tourism Board, Amaury Sport Organisation and Evoke Exp, we are building a platform that blends world-class sport with community spirit and real business impact.
PHOTO: Evoke EXP - Dennis Ng, Executive Chairman of Embed Financial Group Holdings, and Agnes Goh, Managing Director of Evoke EXP, pose with a signed Yellow Jersey from champion cyclists Tadej Pogačar and Jonas Vingegaard.
The Tour de France EFGH Singapore Criterium is about riders pushing limits together.
We are building the same thing in finance — an open road where everyone, from a shopkeeper in Jakarta to a remittance worker in Cape Town, can ride with trust and confidence.
– Dennis Ng, Executive Chairman, EFGH
PHOTO: Dennis Ng, Executive Chairman, in Tour de France EFGH Singapore Criterium Press Conference
EVENT HIGHLIGHTS
Event at a Glance
WHEN
01-02
NOV 2025
View the full event schedule on Tour de France EFGH Singapore Criterium's official site.
WHERE
MARINA BAY SINGAPORE
Enjoy free public access to the Padang and race precinct.
THE 2025 EDITION
À l'Attaque
Introducing new ways for the public to get involved with the Tour de France Singapore Criterium, like team time trials, women's and masters' races, foldie sprints and the Anywheel Community Cycle.
Global Reach
spectators in 2024
broadcast territories
global audience
Back in Singapore
Who We Are
We are EFGH
(Embed Financial Group Holdings),
Embed Financial Group Holdings (EFGH) is a homegrown Finternet company founded in April 2024. We build the digital plumbing, the rails and pipes that power payments, insurance, credit and remittances to flow seamlessly across borders.
From Singapore, our reach extends to Indonesia, Nigeria, South Africa, Ghana, the Democratic Republic of the Congo, Botswana and Zimbabwe. In each market, we partner with local institutions to embed insurance, micro-credit, payments and financial literacy programmes, creating trust, resilience and opportunity where it is needed most.
VIDEO: Mediacorp Channel 5 News, on MeWatch
LOOKING AHEAD
This is Just the Start
For us, the Tour de France EFGH Singapore Criterium is not the finish line.
It's the starting line. In the year ahead, we will:
Roll out financial literacy programmes in Africa.
Expand micro-protection, remittance solutions, and micro-credit.
Deepen partnerships that people can trust.
Because the world doesn't need another flashy app.
It needs the hidden machinery — the gears and chains — that keep life moving.
That's what the Finternet is meant to be:
Invisible when it works
In the Spotlight
Frequently Asked Questions
If you don't see the answer to your question,
Special Thanks To
Our Partners
THE HEAT IS ON