About EFGH
We're an innovative insurance technology company based in Singapore, focused on transforming how insurance fits into everyday life.
Who We Are
Embed Financial Group Holdings is a Singapore-based insurtech company redefining how insurance fits into everyday life.
By harnessing technology and building strong partnerships, we make insurance accessible and effortless. Whether it's during your morning coffee, your daily commute, or any routine activity, we provide essential coverage that fits seamlessly into your day. Our mission is to simplify insurance, ensuring it supports your life without disrupting it.
What We Do
We partner with trusted providers to design curated insurance plans for individuals and businesses.
From protecting your personal moments to supporting your professional goals, our solutions are designed to meet a wide range of needs. We believe in holistic, tailored coverage that keeps you and your business protected in every way that matters.
Why It Matters
Traditional insurance is often confusing, slow, and frustrating.
At EFGH, we're changing that. Our mission is to make insurance simple, straightforward, and stress-free. With our digital-first approach, we put you in control, offering the coverage you need without the jargon or hassle. It's insurance that works for you, so you can focus on what really matters in life.
Our Group Executives
Meet the leadership team driving our vision forward and transforming the insurance industry.
Dennis Ng
Executive Chairman
Dennis has over 18 years of experience in insurance and business strategy, with past roles at Citibank and Allianz Consulting, driving group and strategic initiatives across Asia.
Chia Hock Lai
Group Chief Financial Strategy Officer
Hock Lai is a fintech and blockchain expert, Co-Chairman of the Blockchain Association Singapore, and a founding member of the ASEAN Financial Innovation Network.
Kingsley Sok
Group Chief Commercial Officer
Kingsley is an investor and entrepreneur with expertise in data center development, including the successful sale of a purpose-built data center to Keppel DC REIT. He now manages investments for his Single Family Office, focusing on private equity and disruptive software companies.
Andrew Ang
Group Chief AI Officer
Andrew is a seasoned leader with 25+ years of experience, co-founding AIDA Technologies (acquired by AIA), leading 5,400 scientists at A*STAR, building 15+ innovation labs, and advising at the Chartered Institute of Technology.
Our Advisors
Industry experts providing strategic guidance and insights to help shape our future.
Wilf Blackburn
Non-Executive Chairman of the Advisory Board
Wilf has nearly 40 years of leadership in insurance, including as Regional CEO of Prudential Corporation Asia. He is now the advisorutive Chairman of LivWell Asia, focusing on innovation in digital health and insurtech.
Monika Shupikai Simmons
Non-Executive Advisor
Monika leads Private Capital at Rand Merchant Bank, specialising in global debt and equity capital raising. She has over 15 years of experience working across the US, UK, Europe, and Africa.
Munya Chiura
Non-Executive Advisor
Munya has over 25 years of experience in financial services. He is currently Head of Africa Business Development at MPOWER Financing and has held senior roles at Flutterwave and Flywire, mentoring fintech leaders through the Visa Africa Accelerator Programme.
