ConnectSure™
Embedded Insurance Middleware
and Backend Insurance Platform
What is
ConnectSure™?
In One Sentence
ConnectSure is an insurance infrastructure platform
built to power embedded insurance — enabling digital capabilities such as
policy issuance, claims management, product configuration, and more.
In Case You Missed It,
What Is Embedded Insurance?
How ConnectSure™ Operates
Use ConnectSure™ as middleware
For modern insurers and platforms with existing systems
ConnectSure™ acts as a middleware layer between insurers and digital platforms. It standardises and simplifies integration, allowing partners to connect with multiple insurers through one unified interface.
Who uses this?
Insurers
API-ready insurers looking to scale embedded distribution with minimal tech effort.
Digital Platforms
Travel apps, ecommerce sites, gig platforms—any business embedding insurance into their user flow. ConnectSure™ works behind the scenes to make it seamless.
Key Benefits
One integration, many insurers.
No more rebuilding for every insurer. Connect once and access a curated library of insurance products.
Speed to market.
Launch insurance offerings in days using pre-integrated, compliant products—no heavy engineering required.
Use ConnectSure™ as a Full Insurance Backend
For insurers without existing digital infrastructure
In less digitised markets, ConnectSure™ acts as a full backend insurance platform—handling everything from policy issuance to claims. It replaces manual processes like spreadsheets, email, and fax with a robust, end-to-end digital platform.
Who uses this?
Insurers in emerging markets
Those still relying on manual tools or legacy software can leapfrog into digital operations.
Digital Platforms in low-tech environments
Platforms can deliver modern insurance experiences even if the insurer doesn't have APIs or a backend insurance platform.
Key Benefits
End-to-end automation
Manages policy issuance, customer records, claims, and more—replacing manual workflows with a modern system.
Built for scale in low-tech markets
Reduces errors, improves turnaround times, and enables real-time servicing—even without advanced infrastructure.
Why ConnectSure™
Matters
Systems
vs
SMEs Are Often Locked Out of Embedded Insurance
Traditional Insurance Systems
SMEs face roadblocks embedding insurance due to the insurer's preferences and risk concerns.
ConnectSure™
Pre-negotiated products + shared infrastructure = scale for everyone
A Simplified Embedded Insurance Workflow
Unified API Across Systems
Built to Meet Local Regulatory Standards
We ensure full regulatory compliance in every market we operate — delivering embedded insurance solutions that meet local legal requirements while upholding the highest standards of security and operational integrity.
Built to Meet Local Regulatory Standards
We ensure full regulatory compliance in every market we operate—delivering embedded insurance solutions that meet local legal requirements while upholding the highest standards of security and operational integrity.
Headlines & Insights
From EFGH
The Straits Times
Singapore distance runner Shaun Goh turns full time as he seeks to better himself
June 5, 2026
Betterment Sports signs national runner Shaun Goh and secures first sponsorship with Embed Financial Group Holdings
Shaun achieves three personal bests over three months. Shaun holds the national record in the 5km and 10km (road) race categories
Embed Financial Group Holdings Registers F-4 with U.S. SEC in Connection with Business Combination with WinVest Acquisition Ahead of Proposed U.S. Listing
Pubco intends to apply to list on the New York Stock Exchange – at a pro forma valuation of US$425 million – under the proposed symbols “EFGH” and “EFGHW” upon closing of the Business Combination.
Let's Build Something
Meaningful Together
Whether you're creating new digital pathways for your business or aligning with our mission to empower communities.
Let's make it intentional, valuable, and scalable.
Partner with EFGH
For Investors
Discover how we're building scalable
infrastructure to power embedded
economies in emerging markets.
Get the Deck.
Understand the Impact.
Submit your contact to receive our investor deck.
For Potential Partners
Have users?
Let's work together to embed
real value into every interaction.
For Talents
Be part of a team creating meaningful
infrastructure for high-growth,
high-impact markets.
Discover how we're building scalable infrastructure to power embedded economies in emerging markets.
Get the Deck.
Understand the Impact.
Submit your contact to receive our investor deck.
