Singapore, 16 July 2026 – Embed Financial Group Holdings (EFGH) today announced the appointment of Grzegorz Pawlicki as Head of Growth, Central & Eastern Europe (CEE), strengthening the Group's leadership team as it expands its commercial footprint across one of Europe's fastest-growing financial technology markets.
Pawlicki brings nearly 30 years of executive leadership experience across banking, insurance, payments and financial technology. Having held senior leadership roles within major financial institutions as well as high-growth fintech companies, he offers EFGH deep expertise in building commercial partnerships, driving innovation and scaling digital financial services across Europe.
In his new role, Pawlicki will lead EFGH's growth strategy across the CEE region, working with insurers, financial institutions, distributors and enterprise partners to expand the Group's embedded finance and embedded insurance ecosystem.
Proven Industry Leader
Pawlicki most recently served as Chief Executive Officer of Verestro S.A., a fintech specialising in embedded finance and card issuing solutions. Previously, he was Board Member, CIO, CTO and COO of Europa Ubezpieczenia, part of the HDI Talanx Group, where he led the company's cloud transformation and deployed embedded insurance and artificial intelligence capabilities across European operations.
Earlier in his career, he headed innovation at PKO Bank Polski, Poland's largest bank, where he founded the influential "Let's Fintech" acceleration programme, contributed to the creation of BLIK, Poland's national mobile payment standard, and helped deliver Europe's largest commercial blockchain implementation. His earlier appointments also include leadership positions at Inteligo Financial Services and KPMG.
Widely respected within the CEE fintech ecosystem, Pawlicki is a frequent conference speaker, startup mentor and recipient of the National Bank of Poland's Medal of Honour for Merit to Banking, as well as the Innovator of the Year 2019 award. He holds a degree in Finance and Banking from the Warsaw School of Economics and completed executive education at the Stanford Graduate School of Business.
Leadership Perspective
Dennis Ng, Executive Chairman and Group Chief Executive Officer of EFGH, said:
"Grzegorz has built an exceptional career at the intersection of banking, insurance and financial technology. He understands not only how financial institutions operate, but also how innovation is successfully commercialised at scale.
His appointment significantly strengthens EFGH's leadership bench in Europe. As we continue expanding internationally, his market knowledge, relationships and proven execution capabilities will help us accelerate growth, deepen strategic partnerships and deliver long-term value for our shareholders and customers."
Pawlicki said:
"Having deployed embedded insurance inside one of Europe's largest insurance groups and spent decades in the Central and Eastern European financial ecosystem, I see strong potential for EFGH to build commercial relationships with European insurers, distributors and financial platforms.
The convergence of EFGH's technology capabilities with the evolving needs of insurance distribution and embedded finance presents a compelling opportunity across the region. I look forward to working with the team to help accelerate EFGH's growth across Central and Eastern Europe."
Driving European Growth
The appointment reflects EFGH's continued investment in world-class leadership as the Group expands internationally. With Pawlicki leading growth across the CEE region, EFGH is well positioned to deepen relationships with insurers, financial institutions and enterprise partners while accelerating the commercial adoption of its technology platform across Europe.
Media Contact
Eugene Leow
Deputy Group CEO
Share
