Singapore, 14 May, 2026 — Embed Financial Group Holdings Pte. Ltd. (“EFGH” or the “Company”), a Singapore-headquartered financial internet infrastructure company operating across Africa, Asia and emerging markets, announced today that it has entered into a Global Master Services Agreement (“GMSA”) with Aon Singapore Pte Ltd (“Aon”), a subsidiary of Aon plc (NYSE: AON), designating Aon as EFGH’s global insurance advisor across its operating markets.
The agreement addresses one of the core operational challenges of scaling an embedded finance platform across multiple emerging markets that is insurance fragmentation. In Africa, Asia and other emerging markets where EFGH operates or plans to expand, insurance markets are highly localised with each jurisdiction having its own regulatory requirements, insurer relationships and underwriting practices. Building that coverage market by market independently would require significant time and resources, which could slow EFGH’s ability to scale quickly.
By appointing Aon as its primary global insurance advisor, EFGH benefits from Aon’s extensive insurer relationships, expertise and broking capabilities across markets. This is intended to replace a fragmented, market-by-market build with a unified and consistent insurance and risk framework embedded into EFGH’s core strategy. The initial focus of the engagement will be on non-life insurance products, including personal accident and hospitalisation cover, with a long-term strategy designed to support multiple product rollouts across EFGH’s various markets.
“Expanding across Africa, Asia and other emerging markets means operating in environments where the insurance and risk landscape varies rather significantly country by country. Rather than negotiating with insurers market by market and slowing ourselves down, our aim is to build a proper insurance layer into our infrastructure from the outset — one that could scale on the same pace with us. Aon gives us exactly that: a global reach, their solid insurer relationships, and the unparalleled expertise for success across the markets we’re entering. It also matters that Aon is a name that governments and enterprise partners around the world recognize and trust.”
—— Dennis Ng, Founder, Executive Chairman and Global Chief Executive Officer, EFGH
Richard Tan, Chief Commercial Officer, Southeast Asia, for Aon said, “Aon is delighted to be EFGH’s global insurance advisor as the company expands across Africa, Asia and other emerging markets. Through actionable analytic insight, global expertise and locally relevant solutions, Aon can deliver tailored risk advisory that meet local regulatory requirements, while providing the consistency and reliability that EFGH needs to scale efficiently. We look forward to supporting EFGH’s ambitious growth and helping to build a robust risk infrastructure for their partners and clients worldwide.”
Engaging Aon is part of EFGH’s broader effort to build institutional-grade infrastructure as it scales, including in preparation for its proposed U.S. listing following its December 2025 Business Combination Agreement with WinVest Acquisition Corp. (“WinVest”), a publicly traded special purpose acquisition company.
About EFGH
Embed Financial Group Holdings Pte. Ltd. (EFGH) is a Singapore-headquartered embedded finance technology company on a mission to build the Finternet — a global, inclusive financial ecosystem powered by technology. Valued at US$425 million, EFGH enables financial institutions, enterprises, and partners across Africa and Asia to embed financial services into everyday experiences, driving financial inclusion at scale.
For more information, visit efgh.xyz.
About Aon
Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.
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Media Contact
Eugene Leow
Global Chief Communications
Embed Financial Group Holdings
eugene.leow@efgh.xyz
+65 9877 9801
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