SINGAPORE, 10 June 2026 — Embed Financial Group Holdings ("EFGH" or the "Company"), a Singapore-headquartered digital financial infrastructure company, today announced three senior leadership appointments effective immediately, as it moves toward a proposed listing on the New York Stock Exchange.
Eugene Leow's, previously Global Chief of Communications, has been redesignated as Deputy Group CEO. Lynn Goon joins as Group Head of the CEO Office, with accountability for cross-functional execution and organisational prioritisation. Tracey Guo joins as Group Head of Corporate Development, responsible for investor relations and mergers and acquisitions.
The strengthened executive bench will better support specific operational requirements as EFGH prepares to function as a publicly listed entity. Investor engagement, board-level execution discipline, and the internal architecture needed to support SEC reporting standards each require dedicated leadership. The three roles collectively cover that ground.
Eugene Leow, Deputy Group CEO
Eugene Leow has been central to building the communications architecture and listing narrative underpinning EFGH's business combination process. In his expanded role, he will drive operational effectiveness and process discipline across the Group, lead the integration of AI-enabled workflows to build productivity at scale, and maintain alignment between day-to-day operations and the Company's strategic direction. He continues to oversee corporate communications. As Deputy Group CEO, he works directly with Founder and Executive Chairman Dennis Ng across the full breadth of the Company's strategic and operational priorities.
Lynn Goon, Group Head of CEO Office (Commercial Execution)
Lynn Goon brings more than 14 years of leadership and operational experience, including senior roles at Prudential. Her mandate is to ensure that the Group CEO's priorities translate into execution across markets and functions. That means board preparation, cross-functional follow-through, and closing the gap between decision and delivery as the organisation scales across multiple regulatory environments.
Tracey Guo, Group Head of Corporate Development (Investor Relations and M&A)
Tracey Guo brings more than 10 years of experience across investment banking, capital markets and corporate development, including roles at Goldman Sachs. She will lead EFGH's engagement with institutional investors, direct capital markets communications, and evaluate and execute corporate development opportunities across EFGH's markets in Asia and Africa.
Execution, Discipline and Leadership for the Road Ahead
"We are entering a stage where execution matters just as much as vision," said Dennis Ng. "Preparing for the public markets requires a higher level of discipline, accountability and focus. These appointments are about strengthening the leadership capacity needed for that next phase. Tracey, Lynn and Eugene each bring complementary skills as we prepare for an exciting new chapter of growth."
About EFGH
EFGH is a Singapore-headquartered digital financial infrastructure group that partners with governments, regulated financial institutions and enterprises to deploy embedded finance at scale. Its capabilities include programmable payments, embedded insurance, cross-border digital systems and blockchain-based trust infrastructure. EFGH operates via a B2B2C model across markets in Asia and Africa. EFGH has entered into a definitive business combination agreement with a U.S.-listed special purpose acquisition company, ahead of a proposed listing on a major U.S. exchange.
Media Contact
Eugene Leow
Deputy Group CEO
Tel: +65 9877 9801
Therese Lim
Communications Associate
Tel: +65 9247 4244
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