Newsroom
Type
Year
Press Releases

Betterment Sports signs national runner Shaun Goh and secures first sponsorship with Embed Financial Group Holdings
Shaun achieves three personal bests over three months. Shaun holds the national record in the 5km and 10km (road) race categories

EFGH signs a three-year title sponsorship for Tour de France Singapore Criterium
Sprint stars Jasper Philipsen and Biniam Girmay, the first riders announced for the 2026 edition, to be held on 7 and 8 November 2026.

Refreshed National Championships at BYD Singapore International Marathon Presented by Adidas
EFGH announced as naming partner for National Championships, along with increased prize purse. Registration for all categories open today, with static pricing system.

EFGH Partners with Welsbach Holdings to Prepare for NYSE Listing
EFGH teams up with Welsbach Holdings to support its planned NYSE listing, driving financial inclusion through AI-powered embedded finance.

EFGH Expands Presence in Africa
EFGH strengthens its African presence with new entities in DRC, Zambia, and Ghana, empowering the informal economy through microfinance solutions.

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